TikTok is introducing a new feature that permits them to lessen the amount of AI-created content appearing in their streams. This step comes as the company announced that it now features in excess of 1 billion content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread release. This shift aligns with a increase in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly one in 10 of the fastest-growing content creators on a popular video site only show AI-generated videos. A large amount of this output is deemed low-quality AI content, a label for inferior, mass-produced content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, ranging from digital art to science explainers, and we aim to offer the community the power to adjust the amount of that, depending on their own preferences,” stated a company executive.
AI on the Platform
The service disclosed that there are currently 1.3bn videos on its app identified as artificially created. Overall, over 100 million media items are uploaded to the service daily, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Viewers will be in a position to reduce or increase the level of AI content they view by opening the “manage topic” setting in the application and picking AI-made media. Further subjects that currently be modified under the filter include current affairs, fashion, cosmetics, and choreography.
Content Labeling and Policies
Its rules require content makers to identify lifelike AI-made content, and it bans harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is unmarked can be removed under its user guidelines.
Additionally, the platform will from now on apply an artificially created watermark to content made using its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This action is intended to stop users from trying to evade the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2 million AI literacy fund for experts and institutions to produce informative material about ethical AI use. This program will support educational bodies focused on training coding and technology.
Platform Protection
The platform has supported its content review process, amid controversy over plans to cut jobs for a large number of safety staff in the United Kingdom. It is set to reduce hundreds of positions in its trust and safety division in London, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A company official explained that staff-based oversight would remain essential, but automated tools can protect employees by removing the most distressing content ahead of it is viewed by people. The company announced a notable drop in shocking and graphic content seen by content reviewers over the last 12 months due to intervention by its machine learning processes.
It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
